Vöröskereszt

Case 03 / 11Social campaigns

2024 – 2025Head of Art

Project overview

Vöröskereszt

Hungarian Red Cross — two national campaigns

• Client

Hungarian Red Cross

• Role

Head of Art

• Campaigns

“There’s Always One More” (1% tax donation, 2025) · “Take Time to Save a Life” (summer blood donation, 2024)

• Channels

Social · Video · Outdoor · Radio · Public transport · Partner platforms

• Note

As Head of Art, I worked on the Hungarian Red Cross’s 2025 tax donation (1%) campaign, “There’s Always One More.” It was a rewarding challenge to create a visual identity for such a meaningful social initiative while keeping it engaging and accessible to a wide audience.

I helped shape the campaign’s creative direction and visual system across digital and offline channels, developing a cohesive visual language for social media, video, outdoor advertising, radio, and other campaign materials.

1% campaign · 2025

Mindig kell még egy

To reach younger audiences, we created a social-first campaign film set across Budapest. The video was designed to feel authentic, engaging, and native to social media while strengthening the campaign’s core message.

Blood donation · 2024

Leszel szíves?

As Head of Art, I worked on the Hungarian Red Cross’s 2024 summer blood donation campaign, “Take Time to Save a Life.” The challenge was to create a bold, memorable campaign that encouraged blood donation during the summer months, when donations typically decline.

I contributed to the campaign’s creative direction and visual identity across a wide range of touchpoints, including outdoor advertising, digital media, social content, public transport, and partner platforms, helping build a consistent and impactful campaign experience.