Pampers – key visual

Pampers

Case 02 / 11FMCG · Digital communication
4 yearsSenior Designer
Project overview

Pampers

Online communication kit

• Client

Pampers — Procter & Gamble

• Role

Senior Designer

• Scope

Campaign assets · Educational content · Infographics · Illustration · Communication toolkits · Rewards app UI

• Reach

Multiple international markets

• Note

During four years on the Pampers brand, I contributed to virtually every area of its digital communication. From campaign assets and educational content to infographics, illustrations, and communication toolkits, I helped shape a consistent visual language across multiple international markets.

Beyond hands-on design, I collaborated closely with cross-functional teams, supported junior designers, and helped maintain a high creative standard throughout large-scale global projects.

One of my favorite contributions was creating a custom doodle icon system for Pampers. The illustration set became part of the brand’s visual identity and continues to be used across its communication today.

Pampers
Toolkit

Online communication kit

Campaign assets, educational content and communication toolkits that kept one visual language consistent across markets.

Pampers
Product

Pampers rewards program

As a Senior Designer, I also contributed to the development and continuous evolution of the Pampers Rewards app, designing user interfaces and visual assets for one of the brand’s key digital products used across multiple countries.

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Content

Love Sleep Play

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Illustration

Doodle icon system

An enormous icon set, created in doodle style – a significant element of the new Pampers identity.

It helps visual communication, used on every digital platform of the Pampers brand.

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